Search moving to ai

Apparently the future of advertising is no longer Google and is moving to ai chatbots. Here’s the results of a Chat GPT search:

🎈 Top Balloon Arch Delivery Services in the UK

1. Balloon.co.uk • Coverage: Nationwide, including Nottingham • Specialties: Air-filled biodegradable arches suitable for both indoor and outdoor events • Pricing: Starts at £275 for the arch, plus £95 for delivery and setup (excluding VAT) • Notable Clients: Experience with large-scale installations, including 43 arches across the UK in one day

I wonder how long it will be before Amazon somehow becomes the top result?

In general Google search become junkiefied like an Instagram timeline. In the beginning it was a simple list of results with maybe 1 ad. Now it’s a page of junk.

The cleanest results at the moment come from Kagi & DuckDuckGo.